Happy Meal Effect

Happy Meal Effect

Top of Mind with Julie Rose - Radio Archive, Episode 119 , Segment 3

Episode: Prison Pell Grants, Child Abuse Study, Happy Meal Effect

  • Aug 13, 2015 9:00 pm
  • 28:57 mins

Guest:  Martin Reimann, Ph.D., Professor of Consumer Psychology at the University of Arizona  McDonald’s can spiff up the edibles in a Happy Meal all day long, but you and I both know what kids are really after is the toy. Well, guess what? Prizes are apparently a good motive for adults, too. Recent studies have shown that grown-ups consistently chose a smaller food portion when it came with a prize.

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