Happy Meal Effect
Top of Mind with Julie Rose - Radio Archive, Episode 119 , Segment 3
Episode: Prison Pell Grants, Child Abuse Study, Happy Meal Effect
- Aug 13, 2015 9:00 pm
- 28:57 mins
Guest: Martin Reimann, Ph.D., Professor of Consumer Psychology at the University of Arizona McDonald’s can spiff up the edibles in a Happy Meal all day long, but you and I both know what kids are really after is the toy. Well, guess what? Prizes are apparently a good motive for adults, too. Recent studies have shown that grown-ups consistently chose a smaller food portion when it came with a prize.