News & Information

Happy Meal Effect

Top of Mind with Julie Rose
  • Aug 13, 2015 9:00 pm
  • 28:57

Guest:  Martin Reimann, Ph.D., Professor of Consumer Psychology at the University of Arizona  McDonald’s can spiff up the edibles in a Happy Meal all day long, but you and I both know what kids are really after is the toy. Well, guess what? Prizes are apparently a good motive for adults, too. Recent studies have shown that grown-ups consistently chose a smaller food portion when it came with a prize.