Family & Lifestyle

Take a Photo and Let it Go

The Matt Townsend Show
  • Oct 9, 2017 4:00 pm
  • 22:06

Karen Page Winterich, Ph.D., is a Frank and Mary Smeal Research Fellow and Associate Professor of Marketing at the Pennsylvania State University. Winterich conducts research in the area of consumer behavior, with specific interests in the effects of consumer identities and emotions on consumer judgments and decision-making. Her research focuses on examining the effect of cultural and moral identities on charitable giving and brand evaluations as well as the impact of emotions on consumer decisions and consumption. Sometimes it can be difficult for us to let go of our material possessions especially if there is sentimental value attached to it. Nobody wants a house full of cluttered items we haven’t used in years but at the same time, we don’t want to, get rid of them. Karen Winterich and a team of consumer psychologists examined why it’s so hard to leave things behind us an how we can move forward and better cherish those memories.