News & Information

Advertising for Love: From Personal Ads to Swiping Right

Constant Wonder
  • Jan 5, 2021 7:00 pm
  • 33:33

In 1759 a man put the first “wife wanted” ad in an American newspaper. These advertisements for love have many fascinating parallels to today’s online dating. Even if we no longer value “good cow wrangling skills,” it is true we all still hope for “no foppish fool.” Guest: Francesca Beauman, historian, bookseller, and author of "Matrimony, Inc.: From Personal Ads to Swiping Right, a Story of America Looking for Love," and "Shapely Ankle Preferr'd: A History of the Lonely Hearts Ad"