Feelings vs. Fact, Why We Celebrate Memorial Day, Movies

Douglas Van Praet - Feelings vs. Fact (11:17) Douglas Van Praet, a marketing and brand strategy consultant and author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. Mr. Van Praet is the founder of a marketing consultancy whose approach to advertising and marketing draws from unconscious behaviorism and applies neurobiology, evolutionary psychology, and behavioral economics to business problems. He's here to help us understand what truly motivates us in our purchases and if we really are in control of our brand choices. Stan Ellsworth - Memorial Day (57:47) Stan Ellsworth is the Harley-riding host of the popular television show. American Ride Stan is a former College Football Coach and history teacher. Mr. Ellsworth calling in from Gettysburg, PA, teaches us about the history of Memorial Day and the importance of remembering those who have fallen for the freedoms that we enjoy. Rod Gustafson - Parent Previews (1:44:11) Rod Gustafson from Parent Previews joins the show to look at what is new in theaters this week. Dr Matt and Rod talk about Tomorrowland and Poltergeist