Native Advertising

Native Advertising

The Matt Townsend Show - Season 1, Episode 524 , Segment 1

Episode: Native Advertising, Rejection, Germanwings Crash

  • Mar 26, 2015 1:00 pm
  • 44:31 mins

(11:39)  Dr. Paul Marsden is a psychologist, researcher and specialist in consumer psychology, innovation and technology to help understand more of the ins and outs of native advertising. Paul is editor of Social Commerce Today, the leading web publication on social media and e-commerce. He thinks "native advertising" or sponsored content is not evil but that it is dumb because it is trying to trick readers.

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