Predictive Analysis

Guest: Eric Siegel, PhD, Founder of Predictive Analytics World, Author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die”  The power to predict just about everything lies in the vast amounts of data floating around about virtually every aspect of our lives.  It’s being used to personalize the ads in your Facebook feed and that little gem Netflix recommended to you. It’s being used to win elections, too. President Obama’s 2012 victory is attributed, in large part, to his campaign’s sophisticated use of voter information.  A campaign data breach in December got some Bernie Sanders staffers fired and his campaign locked out of the Democratic National Committee’s database for a weekend. Who cares if the Sanders campaign saw a few mailing lists from Clinton’s camp? As it turns out, data is just about the most valuable possession of any campaign, company or government in 2016.