Corporate America needs to get back to thinking about more than just profits

Marina Whitman, Ph.D., is Professor of Business Administration and Public Policy at the University of Michigan. She is the author of many articles and several books, including New World, New Rules: The Changing Role of the American Corporation. Should companies be doing more to make the world a better place? Some people believe that corporate America should get back to thinking about more than just profits. Dr. Whitman explains this movement in corporate America.