News & Information

Crowdfunding Favors Female Entrepreneurs

Top of Mind with Julie Rose
  • Jul 9, 2018 11:00 pm
  • 20:44

Guest: Michael Johnson, PhD, Assistant Professor of Management, Louisiana State University   The key to turning a great idea into a successful company – is money. And in the world of tech startups, men have a proven advantage getting venture capitalists to invest. Women entrepreneurs are even told to downplay their feminine side if they hope to get funding. But in the world of crowdfunding on sites like Kickstarter, the exact opposite seems to be true.