Motivation behind Collecting
Top of Mind with Julie Rose - Radio Archive, Episode 63 , Segment 5
Episode: Bipartisanship, Dominance, Shakespeare, Middle East
- May 14, 2015 9:00 pm
- 14:10 mins
Guest: YanLiu Huang, assistant marketing professor at Drexel University A woman named Anne Langton in the UK currently holds the world record for the largest collect of pig items. Over 40 years she’s amassed 16,779 pig figurines, stuffed toys, piggy banks and so on. Nancy Hoffman of Peaks Island Maine holds the Guinness record for the largest collection of umbrella sleeves—you know those fabric slip covers that usually get lost the first time you open a new umbrella? Nancy has 730 of them and has turned her house into the official Umbrella Cover Museum. Is there any rhyme or reason to the urge to collect stuff? Dr. YanLiu Huang thinks so. She’s a marketing professor at Drexel University and author of a study in the Journal of Marketing about the moment when someone decides to start a collection.