Harbingers of Failure

Harbingers of Failure

Top of Mind with Julie Rose

Skijoring, Penguins, Harbingers of Failure

Episode: Skijoring, Penguins, Harbingers of Failure

  • Jan 8, 2021 9:00 pm
  • 15:28 mins

Have you ever found a treat that you love, but when you try to find it in the store again, you were told it was discontinued because of how unpopular it was? Marketing researchers at the MIT Sloan School of Management have a name for people who consistently pick losing products–“harbingers of failure”–and Duncan Simester is one of those researchers. (Originally aired Mar 4, 2020).

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