Scientists Should Use Social Media More

Scientists Should Use Social Media More

Top of Mind with Julie Rose - Radio Archive, Episode 768 , Segment 2

Episode: Italian Elections and China Term Limits, The Real St. Patrick, Liberal Media

  • Mar 14, 2018 11:00 pm
  • 12:06 mins

Guest: Andrew Hoffman, PhD, Professor of Environment and Sustainability, Ross School of Business, University of Michigan We talk to a lot of really smart scientists and researchers on this show, and we’ve learned that it’s a special skill for someone in a very technical field to be able to translate that work into language the rest of us can understand. Academics aren’t trained to be good storytellers. They’re busy trying to cure cancer or solve the mysteries of the universe. Who’s got time to Tweet or blog about their work for the general public?  But that needs to change if the academic world wants to save itself from losing relevance in this digital age, according to Andrew Hoffman.

Other Segments

Washable, Wearable, Everywhere Electronics

15 MINS

Guest: Jonathan Claussen, PhD, Assistant Professor of Mechanical Engineering, Iowa State University, Associate, US Department of Energy’s Ames Laboratory Fitbits are just the beginning. Biosensors someday may be embedded in your workout clothes to alert you if you’re getting dehydrated – and by the way, you could send that sweaty shirt through the washing machine without damaging the sensor. Sensors embedded in food packaging could tell you if the egg-salad sandwich you’re about to eat for lunch has been contaminated.  Biosensors implanted in your body could regulate your heart beat or tell a damaged organ to regenerate. What could make this incredible future possible? Graphite. Yep, that stuff in pencils. Iowa State University nanoengineer Jonathan Claussen has figured out how to print microscopic flecks of it onto just about anything to make flexible, waterproof circuits.

Guest: Jonathan Claussen, PhD, Assistant Professor of Mechanical Engineering, Iowa State University, Associate, US Department of Energy’s Ames Laboratory Fitbits are just the beginning. Biosensors someday may be embedded in your workout clothes to alert you if you’re getting dehydrated – and by the way, you could send that sweaty shirt through the washing machine without damaging the sensor. Sensors embedded in food packaging could tell you if the egg-salad sandwich you’re about to eat for lunch has been contaminated.  Biosensors implanted in your body could regulate your heart beat or tell a damaged organ to regenerate. What could make this incredible future possible? Graphite. Yep, that stuff in pencils. Iowa State University nanoengineer Jonathan Claussen has figured out how to print microscopic flecks of it onto just about anything to make flexible, waterproof circuits.